DisclaimerĪll of the observations, critiques, and suggestions are solely based on my user research and personal experience of using JioTV. This also has an advantage to consumers as JioTV works on the same wifi they provide and has included OTT platforms in its packages, helping consumers to manage TV and wifi expenses together at cheaper rates with just a single login for accessing all platforms. Now JioTV has an OS they use to operate their set-top box which the company aims to replace the local cable TV. This may be its approach to deploy entry-level products in the market to capture the media and entertainment in the Television domain as well. Their primary offering was telecommunication services but they also came up with a product called Jio Fibre, where subscribers will get a TV box along with a wifi connection. Jio is part of the Reliance group and has a major role in shaping internet consumption in India. I’ll be talking about one such company in India, named “Jio”. TV has been an important part of our entertainment for decades, now that it’s been operating on the internet makes it more crucial for businesses to provide their rich offering to users in the most pleasurable way possible.
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